SEO Content Writing, Tips

Posted by Ahmed Umair | 1 comments

At this height spare say that all our content should be directed to SEO. While it is clear that the wording is not the only factor (or most important) that intervenes in positioning our website, yes that is an aspect that is important to care if we appear in the top positions of Google. In the end it all adds up.

Clarity of Idea:

Before you begin writing any article, the first thing we should do is be clear about what we want, and the keywords you should have to use.

Keyword Positioning:

Ideally, we place keywords in the first paragraphs of the article. That itself is not a matter of saturating the text and make it incomprehensible. The text is read by people, not robots.

 Density of Keywords

The condensation of keywords in the text should be as natural as possible, using synonyms and similar expressions. The ideal repetition of the keyword could be 2%, although this is not an exact science. As mentioned, always with logic.

SEO Content Writing

Also, the keywords are to be included in the title should not exceed 70 characters. In this sense, commenting that this should be a catchy title and incite the user to continue reading your article.

Title and it’s Position

With the vast amount of information on the Internet is very important to stand out from the other items and the title of our post plays a very important role.

On the other hand, we must not forget that the owner must be labeled properly using the H1 and H2 tags . The H1 tag is used for titles and H2 tag is similar to the H1 tag, but is used for subtitles. 

Text’s Volume

As we discussed ever, the minimum length of texts should be 300 words and include links both to other articles we have posted as to external sites that help expand the content of our article.

Video’s & Graphics

Addition of images and videos to your content is an incentive comes to position our website. Not forgetting the metadata, as these provide very valuable in positioning our content information. In this sense, we should try to avoid using images with filenames IMG0345.jpg type, and you designate using the company name or product or that word we want to position. The filename of the image, along with the caption, one of the most important metadata. Another point to consider is the use of the ALT attribute is used in HTML code to describe the content of images.

 Some aspects to consider, beyond SEO are spelling, grammar, originality of text, use short paragraphs and sentences (one idea per paragraph), who it is for and therefore what tone to use (formal, informal). Also following a journalistic perspective, in the first paragraphs should try to include information that answer the questions what, who, how, where, when and why (the 6W journalism).