SEO Content Writing, Tips
At this height spare
say that all our content should be directed to SEO. While it is clear that
the wording is not the only factor (or most important) that intervenes in
positioning our website, yes that is an aspect that is important to care if we
appear in the top positions of Google. In the end it all adds up.
Clarity of Idea:
Before you begin
writing any article, the first thing we should do is be clear about what we want, and the keywords you should have to use.
Keyword Positioning:
Ideally, we place
keywords in the first paragraphs of the article. That itself is not a
matter of saturating the text and make it incomprehensible. The text is read
by people, not robots.
Density
of Keywords
The condensation of keywords in
the text should be as natural as possible, using synonyms and similar expressions. The ideal
repetition of the keyword could be 2%, although this is not an exact
science. As mentioned, always with logic.
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Also, the keywords are
to be included in the title should not exceed 70 characters. In this sense, commenting that
this should be a catchy title and incite the user to continue reading your
article.
Title
and it’s Position
With the vast amount
of information on the Internet is very important to stand out from the other
items and the title of our post plays a very important role.
On the other hand, we
must not forget that the owner must be labeled properly using the H1 and H2 tags . The H1 tag is used for titles and H2 tag is similar to the H1 tag,
but is used for subtitles.
Text’s
Volume
As we discussed ever, the minimum length of texts
should be 300 words and include links both to other articles we
have posted as to external sites that help expand the content of our article.
Video’s
& Graphics
Addition of images and videos to your content is an incentive comes to
position our website. Not forgetting the metadata, as these
provide very valuable in positioning our content information. In this
sense, we should try to avoid using images with filenames IMG0345.jpg type, and
you designate using the company name or product or that word we want to
position. The filename of the image, along with the caption, one of the
most important metadata. Another point to consider is the use of the ALT
attribute is used in HTML code to describe the content of images.
Some aspects to
consider, beyond SEO are spelling, grammar, originality of text, use short
paragraphs and sentences (one idea per paragraph), who it is for and therefore
what tone to use (formal, informal). Also following a journalistic
perspective, in the first paragraphs should try to include information that answer
the questions what, who, how, where, when and why (the 6W journalism).
